Saturday, February 28, 2009
How to Attract More Traffic to Your Blog With Blog Graphics
Search engine rankings
Create A Media Kit To Attract Advertisers To Your Blog
What is a blog media kit?
Your blog advertising media kit should give potential sponsors the chance to learn behind-the-scenes facts and stories to supplement the content on your blog. Think of the blog media kit as a resume for your blog. It is a package of information that introduces your blog to interested advertisers and answers their questions about it.
Why should I develop an online blog media kit?
A blog advertising media kit is a sales tool for selling advertising on your blog and it is a must-have for any blogger who wants to monetize his blog content via direct advertising contracts. Your blog media kit should be used to get potential advertisers excited about advertising on your blog.
I recommend developing an online blog media kit as a professional looking document that potential advertisers can download from your blog, that you can send out to companies that contact you, and that you can send out to companies that you contact directly.
How to write your own blog media kit?
Remember the key practices of writing blog content online. Employ scannable text by using these suggestions:
- low word count
- one idea per paragraph
- sub-headings
- highlight keywords and paragraphs
- bulleted lists
What should I include in the blog media kit?
The blog media kit should provide your potential advertisers with immediate access to advertising rates, key demographics, blog traffic information and your contact details. It should include everything a potential advertiser might need to know to help him decide to buy advertising space on your blog.
Make sure your blog media kit information is accurate, consistent and up to date. Update your media kit regularly as your blog grows and expands.
Blog profile
Start simple by tailoring your blog media kit to describe your blog, define your blog values, describe your blog content and you personally.
Blog target audience/traffic
It is important to show the potential sponsor what they are buying. Your blog traffic and your blog target audience are two primary motivators for the advertiser. Keep working tobuild your blog traffic and be ready to share your blog traffic stats, number of RSS subscribers, and number of email newsletter subscribers.
Add credibility
Add credibility to your blog by including external, third-party references. Include links from popular blogs to your content and also include links of your guest articles on other popular blogs. Also include third party rankings of your blog like Google PageRank and Alexa Ranking.
Be prepared to back up your blog traffic stats with graphics from your Google Analytics account. You may also need to grant the potential advertiser the access to your Analytics report. Google Analytics features a very safe option to do that without giving away your username and password.
If You Know How To Attract Visitors The Right Way,It's easy for you..
Look, I'm going to brutally honest here . . . the days of getting rich overnight with a blog are OVER.
Google has seen to that. They don't have a market capitalization of $150 billion for nothing. They've got the brightest engineers in the business and if you try something shady with a blog, they'll give you the famous "Google slap" in a heartbeat. I've seen it over and over.
But don't give up—there's hope!
Did you know that the real blogging money has never been an overnight thing? It's true—AdSense nickels and dimes won't build your base of hungry readers and buyers. It's simple once you realize that the real money is in your RSS feeds (I like to call them my "R$$" feeds), and you need an entirely different strategy to monetize them properly.
It's like building a house—once you get a firm, strong foundation built, the rest comes together quickly!
You Want Your Blog To Earn Money For You.Isn't it?
Blogging looks so simple, but when you're getting started, it can be very confusing, can't it? You need expert advice, but how do you know who's for real and who's just blowing smoke?
Let me be blunt here—there's so much bad information out there, it makes me sick to my stomach!
From get-rich quick schemes that haven't worked in years to so-called "tutorials" that are inaccurate or outdated, to self-styled experts who charge too much for stale advice . . . the garbage heap of bad blogging info is huge, and man, it stinks!
To make matters worse, the increasing competition is making it harder than ever to gain a toehold in blogging unless you discover the secrets for easily, effectively, efficiently, and affordably attracting, retaining, and monetizing readers.
Sad but true—most blogs started today won't ever attract a single reader or produce one single penny. These blogs fail, and they fail in a spectacular fashion.